Photo of Henry Barrows, Marketing at Swiss Bitcoin Institute
Core Team

Henry Barrows

Marketing

About

Henry Barrows is a self-employed marketer with an MSc in Blockchain and Digital Currency. He helps organizations communicate complex crypto concepts with clarity—bridging strategy, brand, and education. Henry's work spans digital marketing, positioning, and go‑to‑market for Bitcoin-first products and services, informed by hands-on experience and a research-driven approach.

Why is Bitcoin interesting?

Bitcoin is the first digitally native asset with absolute, programmatic scarcity. It introduced a monetary network that operates in cyberspace without reliance on any third party; open, global, and verifiable by anyone. In just over a decade, it has grown to a multi‑trillion‑dollar asset class. Beyond price, Bitcoin challenges fiat-era incentives—offering a transparent, rules-based alternative to discretionary monetary expansion. Bitcoin represents resilient infrastructure—and practical hope.

Expertise

  • Marketing Strategy
  • Brand positioning and narrative development
  • Go-to-market and campaign architecture
  • Content and education for technical and non-technical audiences
  • Strategic communications and stakeholder messaging
  • MSc in Blockchain & Digital Currency; Marketing at SBI

Favorite Quote

Bitcoin isn't a company, a product, or a subscription. It's more than "money" in the narrow sense. Currency is simply the first widely recognized application of blockchain. The blockchain itself is a trust platform—a public, auditable system for transferring value without a single controlling entity. In this light, Bitcoin is monetary energy: decentralization applied to how humans communicate value.

—inspired by Andreas M. Antonopoulos and Michael Saylor

Work with Barrows

Interested in collaboration, speaking engagements, or strategic consulting?